"Hello, Saturday" is the rebranding of popular Chinese show "Happy Camp", hosted by He Jiong and with a fixed group of regular celebrity members. The program showcases the talent of various stars as well as social topics through creative and diverse content and games. It aims to spread positive energy whilst keeping up with the current trends and leading youth culture.

The play is adapted from the work of the same name by writer Li Juan. Li Wenxiu (played by Zhou Yiran), a Han Chinese girl who grew up in Altay, is determined to pursue her literary dream in a big city. However, she repeatedly encounters obstacles and is forced to return to her hometown to rely on her mother (played by Ma Yili) who runs a small shop. After meeting Kazakh boy Batai (played by Yu Shi), Wen Xiu gradually discovered the beauty of the local area.