The programme is based on 'The Secret History of the Mongols', a manuscript written in the 13th century, some believe by the adopted son of the great Khan.

Amra is growing up in the Mongolian steppe between herds of goats and YouTube videos. His hopes and dreams revolve around someday performing onstage in "Mongolia's Got Talent". However, the fight against the exploitation by gold mining companies and the campaign for a viable environment soon challenge the boy's eclectic talents.