Dan-Yi loves her hometown farming village. She arrives in Seoul to distributed farm products from her village at a good price. To make this happen, Dan-Yi begins work as a merchandiser at home shopping company "Good Morning Home Shopping." On the other hand, Dan-Yi's niece Sam-Wol does not care for her hometown farming village. She came to Seoul to achieve a better life. She works as a show host at the same company as Dan-Yi. She has to have whatever she wants.

A romantic comedy about a woman that hates men with pretty face, a man that is obsessed with his looks, and how the people with flaws get over their prejudice! Lee Kang-Woo has strikingly good looks and thinks the world revolves around him. He is obsessed with his looks and enjoys it when people stare at him. He was dumped because he was ugly and gets mysophobia with appearance ever since. On the other hand, Joo Seo-Yeon grew up with three good-looking brothers and hates men with pretty face. The man of her dreams is “A man that isn’t handsome”. This TV series depicts in a pleasant way of how a woman who fought against the irrationality of lookism changes when she meets a man obsessed with his looks.

During the Joseon Dynasty, the Secret Royal Inspectors are the eyes and ears of the king. They travel the provinces undercover and listen to the plight of the common people, investigating abuses and corruption of government officials.

The war of jealousy and desire of four friends, one of them became a murderer due to lies of the others 10 years ago and appeared in front of the three successful friends.