Via Montenapoleone in Milan is the ritziest street in the city and here the destinies of several characters, playboys, models and gays cross and diverge.

Willy, Giacomo, Lorenzo and Sandro are 4 young yuppies rampant in the "Milano da bere" of the 80s, who live in the myth of Lawyer Gianni Agnelli and Silvio Berlusconi; their only purpose in life is to appear rather than be. Giacomo is an advertiser, Lorenzo is a notary, Sandro is a dentist, and Willy is a car salesman.