A team of girls with zero experience in manga editing are off and running toward their dream of creating the biggest manga magazine in Japan! They seem to do nothing but run into problems and failures... But still they're working hard every day!

Themed around the ambiguities of modern communication, the story of Soredake ga Neck is set in the Hot Hot Mart convenience store, where the mysterious young man known as Muto works in the company of Nekomaru, the slightly sinister store's cat. Is Muto the savior of the Hot Hot Mart? Or is this merely an ominous existence? What sort of stories await at the convenience store?

Kokoa Hoto is a positive and energetic girl who becomes friends with anyone in just three seconds. After moving in with the Kafuu family in order to attend high school away from home, she immediately befriends the shy and precocious granddaughter of Rabbit House cafe's founder, Chino Kafuu, who is often seen with the talking rabbit, Tippy, on her head. After beginning to work as a waitress in return for room and board, Kokoa also befriends another part-timer, Rize Tedeza, who has unusual behavior and significant physical capabilities due to her military upbringing; Chiya Ujimatsu, a waitress from a rival cafe who does everything at her own pace; and Sharo Kirima, another waitress at a different cafe who has the air of a noblewoman despite being impoverished. With fluffy silliness and caffeinated fun.