In an attempt to conquer the world, the Nuisance World has stolen the Majoka Jewels and have corrupted each into an Akiramestone, which interferes with people's dreams and turns them into an Akiramest. Momoka, an ordinary middle school student, is summoned by Mokonyan, a fairy from the Magic World, to join Magic Warriors Rin and Mitsuki and stop the Nuisance World. Together, as MagiMajo Pures, they purelize the Akiramests back into Majoka Jewels with magic.

Gudetama, the lazy egg, reluctantly embarks on an adventure of a lifetime with Shakipiyo, a newly hatched chick, who is determined to find their mother.