He & She is an American sitcom that aired on the CBS television network as part of its 1967-1968 lineup, originally sponsored by General Foods and Lever Brothers. He & She is widely considered to be ahead of its time by broadcast historians. Its sophisticated approach to comedy was viewed as opening doors to the groundbreaking MTM family of sitcoms of the 1970s, beginning with The Mary Tyler Moore Show in 1970. The character of Oscar was openly the pattern for the Ted Baxter character, for which creator Leonard Stern granted permission. CBS aired reruns of He & She in prime time from June 1970 to September 1970.

T.H.E. Cat is an American action drama that aired during the 1966-1967 television season on NBC, co-sponsored by R.J. Reynolds and Lever Brothers. The series was created by Harry Julian Fink, the creator of Dirty Harry . Robert Loggia starred as the title character, Thomas Hewitt Edward Cat. T. H. E. Cat is a forerunner of television characters such as The Equalizer, who skirt the edges of the law and bring skills from earlier careers on behalf of those needing more help than the police can offer. The series preceded the 1968-1970 ABC television series It Takes a Thief, which was also about a cat burglar who used his skills for good.