Beleza Pura is a Brazilian soap opera produced and broadcast by Rede Globo from February, 18 to September 12, 2007, with a total of 179 chapters. It replaced Sete Pecados, by Walcyr Carrasco at the 19h timeslot. It was written by the newcomer Andrea Maltarolli and co-written by Emanoel Jacobina, Ricardo Hoffstetter, Daisy Chaves, Flávia Bessone, and João Brandão, with text supervision by Silvio de Abreu, and general direction by Rogério Gomes.

Tancinha is a charming fruit seller known for her hot temper who gets torn between an explosive relationship with passionate truck driver Apolo, her neighbour and childhood sweetheart, and an irresistible attraction for Beto, a lady-killer who will not take no for an answer. The girl ends up being caught up in a family feud over the disappearance of her father whom she believed to be dead. Tancinha will leave a path of turmoil along her way to unveil this mystery.

Imagine a strong and tender hearted woman, a confused man and a villain capable of everything to get money. We have the perfect love triangle to a classic love story.