After living in London for several years, Ramona and her boyfriend Nico, return to Madrid where she hopes to re-start her acting career. The evening before her first audition she meets Bruno, an older man. The following day, at the audition, she discovers that Bruno is the director of the film.

Exposing the agony of the creative pitching process, we hear a director and agency try to one up each other on a call as the commercial plays out.

Paolo is a lonely museum ward. He takes a touristic bus every Friday, with the only company of his dog Coco. Everything changes when he meets Francesca, a weird girl that casually hops onto the bus after a fight with a pretender.