The film interprets the theme of the loss of personality, the so-called „depersonalization" – a state in which the individual loses the ability to feel the image of himself, his emotions, even his body. The world of the film is created through the movement of pigment, paint, fluid by the use of „painting under the camera" technique. The events flow into each other, degenerate in the logic of some irreversible and unnatural randomness. Their metamorphosis collides the evolutionary course with its opposite - the tree grows and buries his crown back into the earth, the world returns to primal matter, the consumer is consumed.

The film is a study of a cultural phenomenon. In the midst of socialism - 1979 - in Bulgaria appears a magazine advocating Western influence – the comics art. “DAGA” exists for more than ten years and has a huge circulation – 300,000. This is a unique comics magazine, not only in Bulgaria but throughout the former Soviet bloc. Some of the series and the characters are still living today in the minds of the readers, shaping their personalities.

A boy starts an affair with his famous dad's young new wife - an instinctive way of victory of a confused soul over his parent's inadequacy. Ever haunting dreams about his real mother start overwhelming the boy more and more often. Unsuspecting a thing, the father keeps trying to carry out his own views on beauty upon their joint living. In vain - faith intends differently.

In a society that pays for everything with kicks and slaps, an everyday man struggles to get by.

Two men and a bird, trapped in a snowstorm in the middle of nowhere, try to solve a mystery as it slowly devours them.