Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

The story takes place at a time in Joseon history, when upheaval and power struggles surrounding the throne had reached extreme levels. In order to escape those who plan to assassinate him, the king puts a clown, who looks exactly like him, on the throne.

When he's invited to manage a hotel for dead souls, an elite hotelier gets to know the establishment's ancient owner and her strange world.