Aluízio Li is a martial arts fan who lives with his head in the world of fights from dreaming and watching Chinese films. He believes he is a Shaolin monk, dressing and behaving just like his cinematic references. However, he is the subject of mocking jokes in his hometown, Quixadá, in the backlands of Ceará. His days of peace will end when retired MMA fighter Toni Tora Pleura announces a "tour" of challenges to bullies in several cities in the interior of Ceará, including Quixadá.

With the arrival of the VCR in people's homes, Francisgleydisson is forced to close his beloved Cine Holliudy. This jeopardizes your son's college tuition, now 18 years old. To salvage his situation, he decides to produce an alien movie using the ugliest people in the local population.

Bruceuilis, a policeman from the countryside, is assigned to rescue Celestina, a goat considered heritage of his small city, and travels to São Paulo. There, he meets police clerk Trindade, who decides to venture out into the field, even though it is not his specialty.

Aimée is a millionaire influencer who has all her family's assets blocked, except for a farm in the countryside of Ceará that she inherited from her grandfather. She leaves for the hinterland in an attempt to sell the property, but ashamed of the new reality, she invents that she will take a "sabbatical period" for a year. Thus, she will have to deal with her new life and sustain the lie on social media.

During the seventies, the massive arrival of television in the Brazilian countryside puts in jeopardy the business of running small movie theaters. Francisgleydisson is the owner of Cine Holliudy, and he must be extremely creative to keep his passion for cinema alive.