Due to his parents' gambling habits, Xiao Sa has been forced to be the bread winner since childhood. When he gets fired from both his jobs, he discovers his parents ran off with his last paycheck, leaving behind a massive debt to the mafia. Convinced that good guys never win, he concocts a plan to hold the heiress Xiao Zhi ransom, but when Xiao Sa mistakingly saves her, he's offered a rags-to-riches position as her butler. Based on the hit manga, true love and comedic drama blossom in this reverse Cinderella tale.

Hurry Up, Brother! is a Chinese variety show based off the original Korean variety show, Running Man. It is created by SBS and co-produced with Zhejiang Television. It first aired on October 10, 2014. This show is classified as a game-variety show, where the MCs and guests complete missions in a landmark to win a race. In 2017, the show officially changed its name to "Keep Running".