Arif and Zekeriya are two rival kebabs of the same street. The arrival of two Italy, Zola and Çavi, in the neighborhood; Arif's and Zechariah's lives could go down hill. Çavi comes to the neighborhood with a photo taken years ago and starts looking for his father. Zekeriya and Arif become devastated by this child issue that emerged years later. Two enemies have to cooperate. During all these events, Zola falls in love with Azra, the most beautiful girl in the neighborhood. However, Azra has a secret and stormy love with Arif's son Ahmet.

An innocent pastrycook Melek gets accused of injuring an important politician's son. Her loving husband Ali wants to help his wife to escape from prison.

Gönülçelen is inspired by Bernard Shaw's play 'Pygmalion' and its film adaptation 'My Fair Lady'. The series transports the scene to Istanbul where both Murat and Hasret, the two main characters, live. Murat is thirty years old and a successful musician and music educator who was born and raised in Istanbul. He comes from a long line of respected, rich and noble people. The female protagonist Hasret - on the other hand - was born and raised in one of Istanbul's most impoverished neighborhoods. She is a free spirited young woman with a 'foul' mouth. Hasret makes her living by selling flowers and occasionally singing in a band. Murat hears potential in her untrained voice and takes it upon himself to teach her the secrets of music by giving her a classical training.

A couple gets divorced after several years of marriage. After that, the man suddenly gets rich, and life changes again when his ex-wife starts working with him.

When Olcay's husband commits suicide and leaves a huge debt behind, Olcay and her teenage daughter, Duru, are forced to move to a slum in Istanbul. They find themselves financially dependent on Olcay's only remaining friend, so Olcay starts to look for a job. Without any degree or experience, she tries to survive doing all sorts of odd jobs. Meanwhile, her neighbors, who are completely different from the people in Olcay's old world, begin to get to like the mother and daughter. Some even fall in love.

Inci, the apple of her family's eye, is a scholarship student at Ulusözler College. She gets pregnant by Mert, her classmate, who is also the son of the owner of the school she attends. The lives of the two young people who are preparing for the university exam and running after their dreams change forever. The change in these children's lives will also deeply affect their families.