After being fired from his job, Norberto tries his luck as a real estate agent, but he doesn't tell his wife right away. His new boss advises him to take an assertiveness course to overcome his shyness, and Norberto starts taking classes in an acting workshop for beginners. While he works toward the quarterly festival, Norberto fails to get his wife and clients to believe anything he says, but he finds out he is very good at lying to himself.

In a post-apocalyptic future, mankind is color blind. A brilliant scientist suddenly dies, leaving his precious briefcase-filled with a highly-addictive synthetic drug that allows people to see colors again-to Ana, a mere 12-year-old girl. Possession of the briefcase makes her the target of a doctor with wicked plans for the drug, and her only hope to escape his pursuit relies on the aid of the dead scientist's two devoted bodyguards. Together, their epic, perilous journey pivots on a tremendous secret: Ana herself could be the key to salvaging a world in ruins.

A team of advisers is brought in to manufacture the image of Marchand, producing social media profiles, commercials and a new public persona. Conflict arises when it is revealed that not everyone is who they present themselves to be. At his country estate, a rich businessman who wants to be president is groomed by a campaign team to create an image palatable to middle-class voters.

Miguel Ángel García Mazziotti, a Río de la Plata's decadent showbiz gay figure, receives the visit of his daughter Virginia, of whom he has been distanced for years. "The Fat", as everybody calls him in Punta del Este, openly rejects her visit, but when realizes will become a grandfather he can't help getting thrilled and celebrate Virginia's happiness. As a result they share a real familiar weekend that, as many families, to be happy it has to be fake.