A poor young man chosen by a advertising company, and they made him a public hero to make him advertise poor quality products that no one buys.

Nazim, a foreman working on a dam construction, falls in love with Aysel, the most beautiful girl of the local brothel. Too shy to identify himself, Nazim sends her love letters, signing as Orhan, one of his employees - and a man with not many scruples... When Aysel arrives on the construction site, the deception does not last long. It all ends in a happy marriage. Only, it's not the end yet.

Two close friends spend their lives stealing. The mafia unites against them.

Seyit, a resourceful doorman of a middle class apartment in Istanbul, finds himself in a struggle for power when the new superintendent decides to crack down on his slack attitude.

Lale's father, once a respectable man, is found guilty in the court. Lale holds other party's attorney Murat responsible for her father's demise and seeks revenge.