The young journalist, Sahar, meets Hussein in London and they return to Egypt, where he meets her father, Asim, the company manager, from whom his twin brother, Sherif, embezzled a large sum of money. After Sherif gets arrested, Hussein tries to sell everything to help him get out of jail.

Mamdooh is married to Wafa, and Mursi is married to Zizi, and they work together in an advertising company. They are famous for their frequent relationships with women. Wafa discovers that her husband Mamdooh is cheating on her with Nana, the advertising girl, during a party at the house of producer Adham. She returns to the house of her father Abdulfattah and her mother Hafizah and asks for a divorce from Mamdooh. Nafisah also tries to get closer to Mamdooh

(Maysa) Delegate to one of the advertising agencies, competes with another agency, the Oscar agency, which works (Salah Fouad), and each of them trying to win advertising campaigns illegally, Salah (Fouad) organizes an advertising campaign for a fake commodity called Fankouche, and requests ( Salah Fouad) from Dr. (Ayoub) to invent any material by this name for marketing, Maysa go to the laboratory of Dr. (Ayoub), and meet (Fouad) as Dr. (Ayoub) and fall in love.

Three lawyers, brought by friendship but separated by interests, Fathi Nofal, who turns from a committed lawyer to an opportunist, while Ali al-Zanati joins religious extremist groups to make financial gains , and the third Mohsen only works as a simple employee away from conflict.

Layla refuses to get married because she believes all men are liars especially after her sister's tragic suicide on her wedding day when her fiancé left her. Layla's father decides to put an end to her stubbornness and sends a letter that explains her problem to Ahmed who works as an editor for the local newspaper. His friend Kamal, a womanizer wants to settle down and find a wife. Ahmed suggests that Kamal should meet with Layla and ask for her hand in marriage, and both of them get engaged. When Layla discovers more on Kamal's past, she breaks off the engagement and the problems commence.

Two brothers with a rich uncle, who love his two daughters, Faiza and Faouia, are deaf. The father loses all his wealth and the two brothers become poor, pushing Hamed with his sister to Rushdie while traveling abroad in order to obtain a doctorate. A relationship between (Rushdie) and (Suhair), a faithful (faithful) nurse, will arise that appears sinful at its beginning, but (Rushdie) can wake up to his senses and return to his senses.

Reem's mother dies after being in a heavy accident, so her daughter puts the suffering that happened to her before her eyes, as their mother suffered because of her married husband, and the inferiority view of women in Upper Egypt.