The lives of women in prison, as well as the adventures of their relatives who came to visit and the aftermath of those who went out.

Gönülçelen is inspired by Bernard Shaw's play 'Pygmalion' and its film adaptation 'My Fair Lady'. The series transports the scene to Istanbul where both Murat and Hasret, the two main characters, live. Murat is thirty years old and a successful musician and music educator who was born and raised in Istanbul. He comes from a long line of respected, rich and noble people. The female protagonist Hasret - on the other hand - was born and raised in one of Istanbul's most impoverished neighborhoods. She is a free spirited young woman with a 'foul' mouth. Hasret makes her living by selling flowers and occasionally singing in a band. Murat hears potential in her untrained voice and takes it upon himself to teach her the secrets of music by giving her a classical training.

Dicle finds herself in an agency when she comes to Istanbul dreaming of becoming a filmmaker. There’s only place for stars, ego wars, greed, fame, money, hope and disappointment here. As Dicle struggles to exist in this glamorous world without losing her way... Her broken family ties start to bleed again. Her father who abandoned them before she was born is now one of the sharks of the industry and they are working in the same agency. And the magical lights of cinema start to shed light on Dicle’s first love.