The Mad Ones is a a web-based video project by Liam Gallagher. Inspired by the Beat Generation and specifically the writings of Jack Kerouac, The Mad Ones followed the freaks, all winter long. This is a movie about snowboarding and some Beatniks.

There’s something for all abilities and learning styles; see the trick go down and hear the pros explain the moves step by step. Jeremy Jones teaches the fundamental ollie, while X Games gold-medalist Steve Fisher runs through a backside 540 in the pipe, and fellow-gold-medalist Jamie Anderson breezes through tailslide 270s on the rails. JP Walker’s on handplants, Leanne Pelosi boardslides, Darrell Mathes tailpresses, Aaron Biittner frontside 360 nosebonks — all the way to 900s with Chas Guldemond. Featured riders include Jamie Anderson, Scotty Arnold, Aaron Biittner, Tim Eddy, Eero Ettala, Steve Fisher, Bryan Fox, Chas Guldemond, Nima Jalali, Jeremy Jones, Darrell Mathes, Jordan Mendenhall, Pat Moore, Hampus Mosesson, Jussi Oksanen, and Chad Otterstrom.

The idea for Hyped! is that the film shall convey the feeling of ultimate excitement. We are trying to focus more on how fun snowboarding actually is, not how hard it is. People can expect seeing their favorite Nitro riders riding stuff that the viewer hopefully can relate to more. Instead of only showing the best tricks on the perfect locations (we will show that as well), we are trying to show how the Nitro riders are snowboarding when all pressure is off. The goal is to capture that feeling you get when you are riding with your best friends, on a perfect day, and you never wanna stop riding.

Follow the Nitro Team through a wild season full of ups and downs.

We're People Too! and 2007 will feature all the things kids love about a proper video from some fun-loving PEOPLE. The movie will start with an intro and will then fade into first part. Since fresh blood is running thick in this year's roster, first part could end up being a big surprise. Next comes the rest of the movie, which you won't want to fast forward, followed by last part, which might be given to one of these talented trend setting characters: Austin Smith, Bode Merrill, Bryan Fox, Filippo Kratter, Jon Kooley, Jordan Mendenhall, Josh Mills, JP Tomich, Justin Hebbel, Nima Jalali, Pat McCarthy, Ryan Thompson, Shaun McKay, Stephen Duke, Zac Marben

PEOPLE is a new collaboration of riders and filmers from Mack Dawg Productions. Directed by Pierre Minhondo and Justin Eeles. This newly formed collective combines the talents, attitude, and fun-loving folks from such films as kidsKNOW’s “Burning Bridges,” and Neoproto’s “Some Kinda Life”. Learn, watch, and follow these PEOPLE as they show you real snowboarding in their own form. From our cities to yours, look forward to watching: Jon Kooley, Justin Hebbel, Nima Jalali, Jordan Mendenhall, Curtis Woodman, Mitch Nelson, Bryan Fox, Etienne Gilbert, Robbie Sell, Stephen Duke, Pat McCarthy, Shaun McKay, Josh Mills, Marius Otterstad, Jussi Tarvainen, and Ryan Thompson. -Released August 2006.

Mack Dawg Productions People Crew is back at it again with our new 2008 release, Down With People. Last years movie We're People Too had major successes, including Austin Smith winning TransWorld SNOWboarding Magazine's "Rookie of the Year" and "Video Part of the Year" from his standout debut.

Dissonance explores the harsh challenges of a young man's stale relationship and stalled career. As everything seems to be going nowhere, he must decide whether he will hold onto love, or face the fear that moving forward may mean letting go. In a moment, everything changes forever...

What happens when you take a Young Gun, a veteran, some chick and this other guy and drop them off in the middle of the snow-coated Canadian wilderness with a few boards and enough lenses to make even Marilyn Monroe blush? We wanted to find out. And so we did all that. Then we made Depth Perception. The film invites you to join Austen Sweetin, Travis Rice, Robin Van Gyn and Bryan Fox on an expedition. It'n to learn about nature. An expedition to ride some of the best backcountry on the planet. And, occasionally, an expedition to violently fall down a mountain to the peaceful hum of a violin. Mmm. Yeah. Depth Perception is somehow as earnest as it is tongue-in-cheek.

There is more to winter than cold, short and dark days – there is a group of people who live for the winter and the opportunities it provides for having fun. Nitro is not your normal company, it´s a family and a collective on a mission to spread the joys of snowboarding to as many people as possible. 28 WINTERS captures the heritage, the team, and the current state of Nitro Snowboarding by showcasing the many different personalities within the family, featuring Nitro Co-Founder Thomas Delago, Marcus Kleveland, Eero Ettala, Elias Elhardt, Austin Smith, Bryan Fox, Sam Taxwood, Jeremy Jones, Sven Thorgren, and the rest of the Nitro team. The Nitro family will take you through a journey of why they pursue the snowboarding dream and how all their different lines lead to the same conclusion – it´s all about the freedom, friends, and fun. Snowboarding is as inspiring and fun as you make it, it´s an escape from reality – the possibilities are endless.

SFD is not just a saying. It’s a movement. An ideology. An approach. A choice made deliberately to dedicate one’s life to snowboarding’s counter-culture philosophy. Last winter, SNOWBOARDER Magazine hand-picked sixteen riders whom we believed to encompass this philosophy and sent them around the world to make the best snowboard movie of the year. From Japan to Canada and the United States to Europe, the SFD crew found the deepest powder, the darkest city streets and the most pristine park jumps to showcase their world-renowned skills on and the result is a snowboard film that will be talked about for ages. Tag along as Bryan Fox, Forest Bailey, Hans and Nils Mindnich, Jess Kimura, Mark Sollors, Ethan Deiss, Jake Olson-Elm, Scott Blum, Lucas Magoon, Blake Paul, Dustin Craven, Jake Blauvelt, Jess Kimura, Iikka Backstrom, Jake Welch and friends show the world why they’re not just committed to snowboarding…they’re SFD for life.