Famous celebrities with different costumes and masks fight to keep their identities a secret on-and-off the stage. They sing with their own voices while competing with each other in the form of duo or trio duels. The audience and the jury try to guess who the competitor is, with clue packages given in prepared videos prepared as well asking questions to the masks. The contestant who gets the least votes from the audience with their performance at the end of their match gets sent to risk. Finally, the contestant who gets the fewest votes among the masks at risk is eliminated from the contest and must remove his or her mask.

Dilek, a down-to-earth, happily married mom of three, had her tidy world up-ended by the arrival of her celebrity sister, Arzu. Dilek and her husband, Faruk will find new parenting challenges as Arzu tries to influence their three impressionable kids.