Four generations of a Jewish family live under one roof. Despite living next door to a synagogue, the Abramovich’s, with the exception of Grandmother Musa, are not strong on Jewish tradition, religion or identity: Boris’ business is buying, selling (and eating) pork. Meanwhile his son, David hides his origins from his friends, and his wife, Alla has no idea how much she resembles the stereotypical Jewish mother. Everything changes one day when Boris is struck by lightning. While unconscious, he is visited by the spirit of Haim, a long dead and somewhat obnoxious family ancestor. Haim reveals that a long time ago he committed a terrible sin, which resulted in a curse being placed on the entire family. It turns out that only Boris can remove the curse – by setting free Haim’s soul!

Sasha, 30, is a serial loser trying his best to become a successful business coach. Fate leads him to billionaire Oleg Kalugin, who decides to hire a cheerful dreamer as a coach. However, Kalugin does not need business advice, in which the guy knows nothing, but the secret of his ability to sincerely enjoy life despite poverty and other problems. From this moment on, drastic changes begin in Sasha's life, which show the real price of success. Step by step, he is moving further away from happiness, plunging into a world of deception, betrayal, hatred and really big, but dirty money.