O Bem-Amado is a Brazilian telenovela that first aired on Rede Globo in 1973. It is based on a play by Dias Gomes called Odorico, o Bem-Amado ou Os Mistérios do Amor e da Morte, written in 1962. It was the first Brazilian color telenovela. It was shot in Rio de Janeiro. Broadcast by Rede Globo between January 22 and October 3, 1973.

The story follows the experiences of Marina, a young country bumpkin who marries the mysterious and charismatic widower Roberto Stein, a fabulously wealthy businessman living in 1920s Rio de Janeiro. As Marina attempts to acclimate to her new marriage and responsibilities, she discovers that Stein's late wife, Alice, still seems to have a strong hold over the household. Despite her new husband's affection for her, Marina is nonetheless threatened by Alice's presence, which is made conspicuous through her old maid Juliana's obsessions and her intimidating portrait.