A story of young people who make their start in the Dongdaemun market and try to succeed as world-class designers.

The drama describes 8 different love stories. Story 1 (Ep. 1-2) : Sunflower - love story about a stalker. Story 2 (Ep. 3-4): Message - love story by a mobile phone and other communication facilities. Story 3 (Ep. 5-6): Lost Bagage - Sad memory makes her lose her future love. Story 4 (Ep. 7-8): Open Ended - A woman who is dying from an illness meets a young guy. Story 5 (Ep. 9-10): Rose - love story between a detective and a criminal. Story 6 (Ep. 11-12): Miss Hip-hop and Mr. Rock - A man and a woman who are mentally different fall in love. Story 7 (Ep. 13-14): Insomnia, Manual and Orange Juice - A woman who acts manually falls in love with a comic book creator. Story 8 (Ep. 15-16): Host of Memory - A woman who receives donated a heart instantly flashes a man's face.