"Bilibili Rush Forward" is a water reality program. Each episode gathers at least 12 players to participate in the program and play sports games. Contestants not only have to use their personal abilities to break through many game levels, but they must also compete and cooperate in multiple challenges to reach the high platform at the end. Between the relaxed atmosphere of joy and fun along with the tense and heated atmosphere of the competition, the show will pass on the optimistic, upward, happy and healthy youth style to everyone.

The program brings together nearly 150 artists who cross the border to become athletes in the program to prepare for and compete in three categories of athletics, water sports and general events.