Watch Pure Cinema: Through the Eyes of Hitchcock Full Movie Free Online 123Movies. Alfred Hitchcock often referred to his style of film making as "pure cinema" — using camera movement, editing, music and sound to tell stories that would be impossible in any other medium. This in-depth documentary allows directors such as William Friedkin, Martin Scorsese and Guillermo del Toro to examine the power and mastery of Hitchcock's cinematic style.