Watch Poor but Rich Full Movie Free Online 123Movies. The "Tucci" are a poor Italian family living in a small village in Lazio. Father, mother, a conceited daughter and a genius son, forced to pretend being stupid to keep up with the family. One day something unexpected happens: the family wins one hundred million Euros. Excited, they decide to keep the winning a secret, but as soon as a single word slips out from the mouth of the householder, they only have one choice to avoid being persecuted by friends and acquaintances: run away. They leave at night, heading to Milan. They will realize as soon as they arrive that today's rich people behaves very differently from the past, and being rich has become a real bother... this discovery will make things way different from what Tuccis' expected.